EXPO CITY DUBAI | TERRA: THE WORLD’S LIVING WONDER
A global relaunch campaign repositioning Terra as a standalone attraction that should be on every bucket list.
The centerpiece of the campaign was a film narrated by the legendary Dr Jane Goodall from a perspective of the Terra herself positioning the former Expo Sustainability Pavilion as a must experience attraction of its own kind.
Imaginative photo shoot reminded people that we are all Terra and sparked a social movement of UGC photos.
